The Brewers are inviting fans to enjoy their version of
Weekend at Bernie's starting on August 16th. In honor of the team's
famed mascot's 40th birthday, Miller Park will play host to the
Birthday Weekend at Bernie the Brewer's celebration through Sunday, August 18th.
Patrons can enjoy a number of family friendly attractions exclusive to the
event in addition to all of the regular favorites at the ballpark, as well as a
three-game home-stand for the Brewers against the Reds.
Bernie the Brewer made his first official appearance in 1973. Modeled after the eccentric Milt Mason, an early fan of the Brewers who
sat atop the team's scoreboard for 40 days in 1970 to attract 40,000 people to
an August game against the Indians, Bernie has been a staple-sight for Brewers
fans for two generations. A nine-year hiatus starting in the mid-80s marks the
only time the mascot has spent in retirement.
Southwest Airlines in the premier sponsor of the Birthday
Weekend at Bernie's. The airline plans to provide thousands of dollars in free
give-a-ways over the three days, including beer cozies and plane tickets.
Saturday, August 17th is slated as the official
birth day for Bernie in 2013. Free round-trip domestic tickets will be
announced during every inning of the game that night, and a special singing of
Happy Birthday will take place.
Another chorus of Happy Birthday will be held Sunday during
Bernie's Party on the Plaza.
The Klements Racing Sausages will be on-hand for
the party, as will other mascots from Milwaukee sports teams.
Fans that can't make it to the three-day event still have a
chance to show their appreciation for Bernie's four decades of service. A
public card is set up on Miller Park's field level for fans to sign, and
Bernie's popular Twitter account is already a-buzz with birthday wishes and
photos. The Milwaukee Brewers official website is even taking part in the fun,
offering fans a virtual mustache to place on an uploaded photo that they can
then share on Integra or Twitter.